Multichannel Marketing and Online Fundraising Best Practices
11:30 am - 1:30 pm
Wayne State University - Oakland Campus, Room 622 (33737 Twelve Mile Road, Farmington Hills, MI 48331)
Do you have a good grasp of direct mail and online programs, but dreaming of the day that all of your marketing and fundraising channels work together to create a consistent, engaging experience for your supporters? Attend this session and get an exclusive look at the 2012 Convio Benchmark Report and The Next Generation of American Giving research and then uncover the best methods to reach donors through an integrated, multichannel approach with an emphasis on online marketing and fundraising best practices.
About the Speaker:
Meg Arnold is an Account Executive with Convio. She joined Convio in 2010 with a wealth of experience in technology and software as well as many years of experience serving non profit organizations . Prior to joining Convio, Meg held several senior management positions for Dell, Inc. Meg has served as Vice Chair of the Board of Directors for the Prescott Area Habitat for Humanity, was a founding member of the Chicago Social Venture Partners and is currently the Membership Chair for Impact Austin.