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AFP CT January 2016 Program

January 21, 2016

EVENT HAS TAKEN PLACE.  Thank you to everyone who attended.


  • Date: Thursday, January 21, 2016

  • Registration:  8:15 am - 8:30 am
    Networking opportunities before/after program

  • Meeting: 8:30 am - 10:00 am

  • Location:  Radisson Hotel Cromwell, 100 Berlin Road, Cromwell, CT.
    Formerly Crowne Plaza Hartford


Speaker: Wayne Robbins, Vice President - Bloomerang

Topic:   What Every Fundraiser Needs to Know About Falling Donor Retention Rates

Program Description:

This workshop explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.

This presentation will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. The speaker will show examples of their principles in action. The results can be astounding when put into daily use!

Learning Outcomes:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand how to calculate your donor retention rate
  • Learn new donor communications techniques in order to improve donor loyalty and retention 

Register/Payment:

AFP Members:

    -Registered: $20

    -Walk-in: $25

Non-members:

    -Registered: $30

    -Walk-in: $35

Guest: $20