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AFP DC, Washington D.C. Metro Area Chapter: Stats 101: Making Numbers Make Sense

January 21, 2016

Direct Response managers have three main places where they start looking at data – when planning the fundraising campaign, analyzing past results to inform decisions on an upcoming campaign or help determine tests to run, and then analysis of that data… This discussion will highlight where to start when testing, and what numbers to use (and to avoid) when evaluating results.

Attendees will learn how to

  • Ask the right questions
  • Apply the most appropriate statistics
  • Avoid common analytical errors and overcoming bias
  • Design tests and interpret the results.

Speaker: Kevin Moran, Co-Founder & Principal, Integral LLC

Session details:


Thursday, January 21, 2016

8:30 - 10:00 am


MAA Carriage House

1781 Church Street NW
Washington, DC 20036

Registration Fees:

$30 for early bird members/$45 early bird non-member

$40 for regular member registration/$55 for regular non-member registration

$50 for on-site member registration/$65 onsite non-member registration

Register: Online registration is now closed. You may register onsite on January 21, 2016 at 8:30 am.