Associate Director of Membership - Society of FellowsCompany: The Garden Conservancy
Date Posted: December 30, 2015
Summary: The Garden Conservancy (GC) is a national nonprofit headquartered in the Hudson Valley of New York that works to save and share America’s outstanding gardens for the education and inspiration of the public.
The Associate Director of Membership – Society of Fellows is responsible for managing and growing all aspects of the Society of Fellows, a high-level membership program (minimum gift level of $1,500), consisting of approximately 300 donors around the country, which is projected to raise more than $900,000 in 2016.
The Associate Director will design and implement acquisition strategies and manage the calendar of all mailings, including renewals and lapsed member mailings, using the Raiser’s Edge database. The Associate Director will also design, implement and manage special written and electronic communications to the Fellows, and create and manage cultivation events. The position works in close collaboration with the Garden Conservancy’s Board of Directors and several staff members, including the Director of Fellows Tours, the Director of Education, the Director of Communications, the Associate Director of Membership, and the Director of Development.
Duties and Responsibilities
- Work with the Development Committee of the Board of Directors and individual board members to cultivate Fellows, prospect for new Fellows, and solicit prospects for renewed, increased, and first-time gifts.
- Write renewal letters, prospect letters, acknowledgment letters and other correspondence to Fellows, keeping templates updated with current programmatic and organizational news.
- Write the Fellows e-newsletter and other electronic correspondence, and keep website and marketing/solicitation materials up to date.
- Maintain timeline of mailings.
- Assemble mailings as needed.
- Work with graphic designers, mail houses and printers to create mailings and marketing materials within budget limits.
- Work with Director of Education and Board Members to design and implement stewardship and cultivation events for Fellows. Create invitation lists, follow up on invitations, attend events, and develop and implement individualized follow-ups.
- Track, analyze, and report progress to revenue goals on a monthly basis and assess potential for year-on-year revenue growth.
- Prospect for new Fellows from sources such as garden club memberships, and the annual donor listings and event committees of preservation and conservation organizations.
10. Enter significant correspondence, data and background on Fellows into Raiser’s Edge database.
11. Provide timely response to queries from Fellows regarding garden-study tours and other membership benefits.
12. Prepare background research for the Board of Directors and staff on participants in Fellows garden-study tours and Fellows events.
13. Conduct prospect research on Fellows and prospective Fellows to identify possibilities for increased membership gifts or major gifts.
14. Develop the annual revenue goals and expenses for the Fellows program, working with the Director of Development.
15. Manage the annual expense budget for Fellows mailings, cultivation events, and other activities.
16. Coordinate, with Associate Director of Membership, the year-end appeal to Fellows.
17. Staff Garden Conservancy Open Days hosted by Fellows, when possible.
Knowledge, Skills and Other Abilities
High level of competency working in databases and Excel. Excellent written and communications skills needed to craft solicitation letters, donor recognition articles, feature stories on Fellows, and programmatic updates in a variety of formats. Experience working with high-level donors and designing and managing outcome-oriented cultivation and stewardship events. Commitment to customer service. Excellent time management and organizational skills. Commitment to ongoing communication and collaboration with staff members in the course of fulfilling responsibilities.
To perform this job successfully, an individual should have knowledge of word processing software, spreadsheet software, and proficient knowledge of Raisers Edge database software.
Bachelor’s degree (B.A. /B.S.) from four-year college or university; and a minimum of three years of experience growing and managing a membership program.
Certified fund raising executive certification; preferred
TO APPLY Please send your resume, cover letter, and salary requirements to
Mention “Associate Director of Membership – Society of Fellows” in the subject line.